Job Title: Social Media Manager
Job Level: Mid-Level
Job Type: Full-Time, Exempt
Location: Salt Lake City, Utah (Hybrid or Remote) - open to candidates in select states (CA, CO, GA, ID, KY, MA, MN, MT, NH, NM, NY, OH, OR, TN, TX, UT, WA, WY)
Salary Range: $85,000 - $110,000
About Us
We're a certified B Corporation that designs and produces adventure travel gear with a mission to inspire people to explore the world responsibly and make it better. Our commitment to Gear for GoodⓇ ensures every product is made as ethically, sustainably, and durably as possible, with a focus on making a positive social, environmental, and economic impact. We dedicate 1% of our revenue to a foundation that partners with nonprofits to alleviate poverty.
We're proud of our collaborative, adventurous, and mission-driven team. Here, you'll find a culture that values innovation, sustainability, and a passion for doing good. Whether from our headquarters, your home, or on the go, you'll experience a supportive work environment with a dedicated team of visionaries, builders, and go-getters.
Position Overview
As a Social Media Manager, you'll play a key role in amplifying our brand's voice and mission by connecting with culture, identifying emerging trends, and driving brand visibility. You will lead the development and execution of a social media strategy that engages our community, highlights our commitment to sustainability, and showcases our products' impact. From managing influencers and crafting storytelling content to creating dynamic community engagement, you'll bring our brand values to life across social media.
If you're a creative storyteller with at least five years of experience managing social media for consumer brands (ideally in the lifestyle or outdoor sector), this role could be your next adventure! We're looking for someone who excels at developing innovative, community-centered strategies that build brand loyalty and awareness.
Key Responsibilities
Social Media Strategy
Design and execute a growth-focused social media roadmap aligned with our brand goals, product launches, and impact initiatives.
Develop platform-specific strategies, evaluating approaches for established channels (Instagram, LinkedIn, Facebook) and identifying growth areas (TikTok, YouTube).
Manage a content calendar, creating and scheduling posts across multiple platforms.
Collaborate with the growth marketing and eCommerce teams to oversee our Meta Shop and evaluate opportunities on other platforms.
Content Creation
Build and oversee a social content strategy that aligns with brand objectives.
Coordinate the production of multimedia content, including photos, videos, and graphics that reflect our mission and community.
Partner with the brand team to optimize content distribution across our channels (social, website, email, etc.).
Community Management & Engagement
Foster a positive community by managing timely responses to comments, direct messages, and user-generated content.
Design interactive campaigns, challenges, and content to deepen community connection and brand loyalty.
Ambassador, Influencer & Partnership Collaboration
Develop and manage a network of brand ambassadors, including annual planning, contracts, and activation strategies.
Create and execute an influencer strategy, including identifying partners, managing product seeding, and collaborating to optimize content.
Develop social campaigns with partners that boost brand awareness and position us as a leader in culture-driven initiatives.
Performance Management & Reporting
Execute social media campaigns focused on awareness, engagement, and traffic.
Use tools like Sprout Social to track performance metrics and gather insights for content optimization.
Provide regular KPI reports (e.g., impressions, engagement, growth, campaign impact) and share learnings with relevant teams.
Plan and execute A/B testing for ongoing strategy improvement.
Trend & Audience Insights
Stay informed on social media trends, new platforms, and competitor activity.
Monitor algorithm changes and emerging best practices to keep our content relevant.
Regularly gather insights to better understand our audience, refine content, and discover new engagement opportunities.
Ideal Candidate Profile
Education: Bachelor's in Marketing, Communications, Business, or relevant experience.
Experience: 5+ years in social media management for consumer brands, preferably lifestyle, outdoor, or mission-driven.
Knowledge: Strong understanding of social, influencer, and digital marketing trends.
Skills: Proficient in management tools (e.g., Sprout Social, Hootsuite) and project management. Excellent communication, storytelling, and community-building abilities.
Analytical Ability: Experience interpreting metrics to refine social strategies.
Creativity: Demonstrated success in developing original content ideas and co-branded campaigns.
Leadership: Skilled in managing contractors and fostering an open, collaborative work environment.
Passion: Commitment to sustainability, social impact, and a love for the outdoors.
Perks & Benefits
We're committed to building a workplace where our employees feel valued and supported. Here's what we offer:
Comprehensive medical, dental, and vision benefits.
Company-paid life insurance, short-term disability, and life assistance programs.
Mental health support.
Paid volunteer time.
401(k) with company match.
Unlimited responsible PTO.
Product discounts and exclusive brand discounts.
Annual company-wide gatherings and regular team celebrations.
A fun, mission-first work culture.
We value people from all backgrounds and experiences. If you're passionate about doing good, thrive on challenges, and believe in collaboration, we'd love to see how you could contribute to our mission. Join us and show us how your unique journey can help us create positive change in the world.
Our organization is an equal opportunity employer. We participate in E-Verify to confirm authorization to work in the U.S.
Employment Type: Full-Time
